Wilgart on the rise
It’s no secret that Wilgart is growing. The benefits of many returning loyal customers, as well as the trend in society that favors craftsmanship, quality, and honest, locally produced caps, keeps us growing. It puts the needle and thread in motion, so to speak, in our small cap workshop.
This year promises to be the year in Wilgart’s history where we have sewn the most caps here in Denmark, up to 600 pieces. At the same time we have successfully introduced new product groups, including belts, scarves, hats and gloves. Furthermore, Wilgart has managed to attract attention by participating in markets around the country and external collaborations.
Recently, Tomas and I have been considering whether it’s time to expand the group of ownership. If the success continues, we will need to add another keymember to develop and build new initiatives. So if you have an entrepreneurial spirit, think hats are the best thing in the world, or are cool at sewing, please drop by at any opportunity. We’re taking it slow, and our expectation is that Wilgart will find the right person within the next 2-3 years.
Book release on the way
Those of you who have been following us for a while have probably heard Silas’ enthusiastic account of the book we’re working on. That enthusiasm has now lasted for the five years or so that the project has been underway, and some of the customers who frequent the store have noted that they’ve heard more than once that the book is almost ready to be released. The plain truth is that all that’s left now is to finish the cover and have the book printed. I have to admit that getting a book into print is neither a quick nor an easy process. We’ve given the book all the love and time it deserves.
“A Cap Maker’s Journey”, as the book is called, is about craftsmanship, hats culture and headwear. There are historical content and images, but also contemporary players in an almost forgotten industry. Its a combination of the author’s own texts and photos mixed with archive images and collaborations with external photographers, artists and journalists. There are poems and stories, but above all photographs.
The book is 336 pages long, in a relatively large format (28 x 24½ cm), and features countless original photos and magnificent, fascinating details about headwear. It will be published on October 30, 2026, in collaboration with the publisher Frydenlund and will cost 400–500 DKK.
Denmark is good craftsmanship
Crafts always have good stories to tell and champion important values. Values that seep out of society, even though we all wish they were not. Values like thoroughness, knowledge, responsibility and taking the time to make a good product. By telling the story of the craft and the people who live by these values, we have a real chance of them remaining part of our collective self-perception.
As a cap maker, the mantra is not to get more caps per capita, my personal goal is more about getting more better caps into the country.
More well-liked caps among the population, so to speak. To love a cap or hat, you need to know a little bit about the social norms, historical context and practical application. This is one of many topics covered in our new book on headwear.
Book reception
It’s not every day, every year, not even every decade that a substantial book about caps and hats is published.
That’s why we plan to celebrate this occasion in good company. So if you’d like to attend Wilgart’s book launch, sign up for our newsletter or follow us on social media. That way, you won’t miss out on this spiritual 336-page explosion of knowledge about hats, culture, and craftsmanship.
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