Locally produced shirts inspired by the legendary Hawaiian shirts are now being relaunched by Wilgart.

These are summery garments with a special Bornholm Hawaiian-inspired aesthetic. Equipped with familiar Bornholm motifs and Bornholm island culture.

The fabric is lightweight viscose woven from breathable natural fibers – the perfect fabric for a loose summer shirt.

The motifs are a tribute to the sunshine island in the 1950s. Back then, visitors traveled to Bornholm by either the ferries Rotna, Hammershus or Kongedybet. Or they flew with the propeller airplane from Det Danske Luftfartsselskab.

When guests arrived, it was to enjoy the summer, the sights, the nature – life! And perhaps also the temptations of summer. They could be found in the smokehouses in the form of smoked herring, and they could be found in the hotels, which in the evening had musicians playing music for dancing in the grand ballrooms.

For more than 100 years, Bornholm has lured vacationers to the beaches, varied nature, historical monuments and the sense of freedom and lightness that arrives with summer vacation. The summery impressions and good vibes are the inspiration for your new shirt.

The shirt is sewn in viscose, a lightweight fabric that allows the body to breathe. In other words, it’s made for loose summer shirts. If you explore the motifs printed on the shirt, you will find a number of impressions that belong on Bornholm: There’s the fishing boat and the smoked herring. There are the figs that sailors once brought home to the island long, long ago. And there are the eider ducks that breed on Christiansø.

Godâ Skjorter (Bornholm for Aloha Shirts) was founded by Niels Ebdrup in 2018, with a vision to create Hawaiian shirts with local motifs, sewn and sold on Bornholm. Niels’ entrepreneurship took off, and for a number of years the shirts were widely used and loved by the local population on Bornholm. The project subsequently needed new forces, and in 2023 Wilgart signed a transfer contract with Niels Ebdrup and relaunched the Bornholm-produced Hawaiian shirt with a new name and logo. The Bornholmer Shirt will continue to be produced on Bornholm, and we are always looking for new exciting collaborations on motifs and prints for the shirt.

Each BornholmserSkorte comes in one of these colorful boxes.

This project is about love for Bornholm and for a cool product with a good story. There is good synergy between Wilgart’s other activities and this new business branch. If the project enjoys the necessary support, the island’s residents can once again be proud that they once again have their very own special Bornholm shirt, with an associated increased quality of life as a result.

The Bornholm shirt contributes to a large extent to the story of Bornholm, as an island that supports entrepreneurship, craftsmanship and unique products.

Since Wilgart took over the Bornholm shirt, we have so far only produced shirts from the same materials as before. As something new, in 2024 we introduced the shirt as a women’s model, based on cuts we received from Bente Hammer. As a result, the Bornholmer shirt is now also available with incisions and long sleeves.

In the long term, we dream of publishing new prints and limited editions, and in this context, we are constantly looking for artists who would like to be published on the local Bornholm hawaii shirt. We’d love to hear from you if you have an original idea.