Wilgart on the rise
It’s no secret that Wilgart is growing. The benefits of many returning loyal customers, as well as the trend in society that favors craftsmanship, quality, and honest, locally produced caps, keeps us growing. It puts the needle and thread in motion, so to speak, in our small cap workshop.
This year promises to be the year in Wilgart’s history where we have sewn the most caps in Denmark, up to 600 pieces, and at the same time we have successfully introduced new product groups, including belts, scarves, hats and gloves. Furthermore, Wilgart has managed to attract attention by participating in markets around the country and external collaborations.
Recently, Tomas, who owns the company, and I have been considering whether it’s time to expand the ownership. If the success continues, we will need more key people to develop and build new initiatives. If you have an entrepreneurial spirit, think hats are the best thing in the world, or are cool at sewing, please drop by at any opportunity. We’re taking it slow, and our expectation is that Wilgart will find the right person within the next 2-3 years.
Book release on the way
If you’ve been following us for a while, you’ve probably heard Silas’ excited story about the book we’re working on. The enthusiasm has now lasted for a total of just over 3½ years, and some of the customers who frequent the store note that they have heard more than once that the book is coming soon. The apparent truth is that we now only need to finalize the cover and get the book printed. I have to admit that going to print is neither quick nor easy. We have given the book all the love and time it deserves.
“A Cap Maker’s Journey”, as the book is called, is about craftsmanship, hat culture and headwear. There are historical accounts and images about the theme, but also contemporary players in an almost forgotten industry. The content is a combination of the author’s own texts and photos mixed with archive images and collaborations with external photographers, artists and journalists. There are poems and stories, but above all photographs.
The book is approximately 350 pages in a relatively large format (28 x 24½ cm) with a myriad of original photos and marvelous details about headwear. It will be published in the spring of 2026 in collaboration with the publisher Frydenlund and will cost 4-500 DKK.
Denmark is good craftsmanship
Crafts always have good stories to tell and champion important values. Values that seep out of society, even though we all wish they were. Values like thoroughness, knowledge, responsibility and taking the time to make a good product. By telling the story of the craft and the people who live by these values, we have a real chance of them remaining part of our collective self-perception.
As a cap maker, the mantra is not to get more caps per capita, my personal goal is more about getting more better caps into the country.
More well-liked caps among the population, so to speak. To love a cap or hat, you need to know a little bit about the social norms, historical context and practical application. This is one of many topics covered in our new book on headwear.
Book reception
It’s not every day, every year, not even every decade that a substantial book about caps and hats is published – and certainly not in Danish!
That’s why it’s an event that we intend to celebrate in good company. So if you want to join us at Wilgart’s book reception, sign up for our newsletter or follow us on social media. You won’t want to miss this spiritual 350-page explosion of knowledge about hats, culture and craftsmanship.
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