{"id":41178,"date":"2023-03-15T13:42:32","date_gmt":"2023-03-15T11:42:32","guid":{"rendered":"https:\/\/wilgart.dk\/?p=41178"},"modified":"2023-07-29T16:01:51","modified_gmt":"2023-07-29T14:01:51","slug":"sketchy-street-turns-trendy","status":"publish","type":"post","link":"https:\/\/wilgart.dk\/en\/press-and-articles\/sketchy-street-turns-trendy\/","title":{"rendered":"Sketchy street turns trendy"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_column_text]\n<h5>Sketchy street turns trendy<\/h5>\n[\/vc_column_text][vc_column_text el_class=&#8221;inline-link&#8221;]J\u00e6gersborggade, a cobblestone street nestled in the Copenhagen neighbourhood of N\u00f8rrebro, is one of the trendiest streets in the Danish capital. It is home to several stores that are owned by locals and boast unique concepts \u2013 making the street an asset to the city.[\/vc_column_text][vc_column_text el_class=&#8221;inline-link&#8221;]In the past, J\u00e6gersborggade was known as one of the sketchiest streets in Copenhagen, a place of drug trafficking and gang meetings. With time, however, it has emerged as a must-see location full of activity, always bustling with locals as well as tourists. It is lined not only with charming caf\u00e9s and fine restaurants but mostly stores that focus on sustainable and handmade goods. Wilgart, a hat shop and cap-making workshop, opened its doors on J\u00e6gersborggade in 2018. The same year, the founder of the only cap-makers in Denmark, Silas Skram, partnered with Tom\u00e1\u0161 Chovan. Inspired by the innovative and niche product, and passionate about craftmanship, the two young men are dedicated to producing high-quality handmade caps that appeal because of their longevity.[\/vc_column_text][vc_single_image image=&#8221;41191&#8243; img_size=&#8221;large&#8221; style=&#8221;vc_box_rounded&#8221;][vc_column_text el_class=&#8221;inline-link&#8221;]\n<blockquote><p>The hatshop Wilgart is the only cap-maker still active in Denmark.<\/p><\/blockquote>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;70px&#8221;][vc_column_text]\n<h5>Capmaker Tom\u00e1\u0161 Chovan<\/h5>\n[\/vc_column_text][vc_column_text el_class=&#8221;inline-link&#8221;]Tom\u00e1\u0161, who studied product development in his home country Slovakia, says prolonging the life of a product is most important to Wilgart. By carefully choosing sustainable fabrics manufactured by companies that also follow this approach, the two produce around 500 caps a year in Copenhagen and at their second workshop on Bornholm. They are currently working on receiving a GOTS-certification, the leading textile processing standard that includes ecological and social aspects.[\/vc_column_text][vc_row_inner][vc_column_inner][vc_video link=&#8221;https:\/\/vimeo.com\/849729594&#8243; align=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text el_class=&#8221;inline-link&#8221;]Bringing the production closer to the people is another aim of Wilgart. Handmade caps, Tom\u00e1\u0161 concludes, have an emotional value to the buyers as the product can be customised and therefore is unique.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;70px&#8221;][vc_column_text]\n<h5>&#8220;Ladyfingers&#8221; the local jewelry makers<\/h5>\n[\/vc_column_text][vc_column_text el_class=&#8221;inline-link&#8221;]Wilgart\u2019s next-door neighbour is Ladyfingers, a jewellery shop collectively owned by four women. With their own individual style, they all create handmade pieces in their workshops scattered across Copenhagen and sell them to customers on J\u00e6gersborggade. Pernille Vinderskov, a designer for 15 years and one of the collaborators, enjoys making jewellery because she thinks people treasure the pieces for a long time. Sustainability in her work is important to her. \u201cI buy all my material from a Danish company that offers recycled gold and silver. In that way I can trust what I am buying.\u201d[\/vc_column_text][vc_single_image image=&#8221;41185&#8243; img_size=&#8221;large&#8221; style=&#8221;vc_box_rounded&#8221;][vc_column_text el_class=&#8221;inline-link&#8221;]\n<blockquote><p>Four Designers collaborate on Ladyfingers, creating handmade jewellery.<br \/>\nPernille Vinderskov with her own pieces.<\/p><\/blockquote>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;70px&#8221;][vc_column_text]\n<h5>Local and sustainable shopping<\/h5>\n[\/vc_column_text][vc_column_text el_class=&#8221;inline-link&#8221;]Across the road, Camilla Plums Blandede Landhandel radiates with baskets full of colourful and tasty-looking fruits. Camilla is the owner of an organic farm north of Copenhagen where she cultivates gardens and raises animals. Her shop on J\u00e6gersborggade is known for offering these local and organic products, ranging from spices and spice blends to herbs, planting seeds, fruits, vegetables, meat, and upcycled fabrics.[\/vc_column_text][vc_single_image image=&#8221;41183&#8243; img_size=&#8221;large&#8221; style=&#8221;vc_box_rounded&#8221;][vc_column_text el_class=&#8221;inline-link&#8221;]\n<blockquote>\n<p class=\"western\">August Kristensen has been working at the shop since last year.<\/p>\n<\/blockquote>\n[\/vc_column_text][vc_column_text el_class=&#8221;inline-link&#8221;]The interesting fact behind the concept of the shop and farm is that Camilla \u201chas a love for heirloom seeds of old, protected, threatened types of fruits and vegetables,\u201d employee August Kristensen, says. Not selling out of his principles, meaning products produced in a way he is willing to support, was important when he was looking for a job in Copenhagen.[\/vc_column_text][vc_column_text el_class=&#8221;inline-link&#8221;]Organic farming, however, means that products can only be produced in season, which results in large variations of customers visiting the store. August remembers, \u201cnow people are buying seeds because it\u2019s planting season, but in Autumn sales of fruits and vegetables were good because they were coming fresh from the farm.\u201d[\/vc_column_text][vc_single_image image=&#8221;41193&#8243; img_size=&#8221;large&#8221; style=&#8221;vc_box_rounded&#8221;][vc_column_text el_class=&#8221;inline-link&#8221;]\n<blockquote>\n<p class=\"western\">Fresh fruits and vegetables from Camilla\u2019s farm.<\/p>\n<\/blockquote>\n[\/vc_column_text][vc_column_text el_class=&#8221;inline-link&#8221;]Copenhagen is not surprisingly considered one of the world\u2019s most sustainable cities. As Tom\u00e1\u0161 concludes, the demand for locally and sustainably produced products has made itself visible on J\u00e6gersborggade.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;boxed&#8221;][vc_column width=&#8221;3\/4&#8243;][vc_empty_space height=&#8221;70px&#8221;][vc_column_text]<strong>Text, Photos &amp; Video:<\/strong> Laetithia Harb &amp; Sophia Roth, 2023<br \/>\n<strong>Publisher:<\/strong> CPH News<br \/>\n<strong>Date:<\/strong> 15. March 2023[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] Sketchy street turns trendy [\/vc_column_text][vc_column_text el_class=&#8221;inline-link&#8221;]J\u00e6gersborggade, a cobblestone street nestled in the Copenhagen neighbourhood of N\u00f8rrebro, is one of the trendiest streets in the Danish capital. It is home to several stores that are owned by locals and boast&hellip;<\/p>\n","protected":false},"author":75,"featured_media":41203,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[1,193],"tags":[],"class_list":["post-41178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-other","category-press-and-articles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sketchy street turns trendy - Wilgart<\/title>\n<meta name=\"description\" content=\"J\u00e6gersborggade, a cobblestone street nestled in the Copenhagen neighbourhood of N\u00f8rrebro, is one of the trendiest streets in the Danish capital. 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